Our main objective was to craft a brand that felt homely and comforting, evoking the warmth of hot chocolate and the cozy feeling of being at home. We selected a warm color palette to capture these emotions and reinforce the sensory experience of the product.

A key part of the branding strategy was designing a logo inspired by the founder herself, a woman who embodies the values of the brand: warmth, care, and maternal love. Her image became the heart of the visual identity, adding authenticity and emotional resonance to the brand.

For the packaging, we developed a one-piece solution that balances elegance and functionality. With just two folds, the package highlights the brand while securely presenting the product along with its instructions on the back. This design allows it to work seamlessly for both individual servings and bulk deliveries.

Through thoughtful design choices and strategic brand development, Chocolatuda now stands as a brand that connects emotionally with its customers, bringing the warmth of chocolate into every home.